By JamesW.
Updated on: 4th March 2025
OK, for the first blog on Agency Cake, let's explain what Agency Cake is, is not, and what it intends to be long term.
Firstly, Agency Cake is a 10-year project at least. This is not something to make a quick buck on, but a genuine attempt at making a long-lasting, and very useful platform that helps companies to find the best-fit agency for them.
At the centre of the website will be a worldwide directory of agencies across over 50 digital-related services from SEO, and PPC, to CRM and product design. This directory will not simply be a 'thin' list of agencies with minimal data, but will contain serious reviews of agencies that go in to some depth.
Agencies will be reviewed on a series of attributes such as the quality of their case studies, review scores from platforms such as Google and Trustpilot, how long that they have been established, and how much they spend time on thought leadership.