Austin has its fair share of quality digital agencies, and most creatives and people in the digital world of Texas know this. I think this competition pushes agencies in general in the city to a high standard.
There are several creative areas in the city. South Congress (SoCo), with its unique character, and 'Downtown' are good, creative places to work from. East Austin also has a reputation as an area with a strong artistic community. The Domain, and around Zilker Park are also worth noting.
I feel that Austin's tech presence has a strong effect on its digital agencies. Being close to large tech businesses provides agencies here with opportunities to be involved in interesting projects. This also has an impact on the available talent. The city draws in many capable people, especially from local universities, so there are plenty of institutions that provide a good source of employees for the digital and creative sectors.
Austin is a host to digital and creative conferences like the Digital Marketing Strategies Conference, and Techspo Silicon Hills.
There are many office and coworking spaces, providing a range of work environments. The city has a worldwide reputation for its music and cultural happenings, which certainly adds to the appeal of working for one of the city's agencies.
